A successful social media campaign isn’t easily defined. Usually, high rates of engagement and “going viral” are good indications of an effective social media marketing campaign. However, the most memorable and award-winning social media campaigns are set apart because of their creativity and innovation.
10 Best Social Media Campaigns
When executed well, these types of digital marketing campaigns can connect with channel users on a personal level and help drive signficant change! Let’s explore some effective social media campaign examples that pushed boundaries and reinvented the process.
Do you need to improve the return on your marketing investment? Download this free eBook about how to run an online marketing campaign today!
Disney #ShareYourEars Campaign
At the end of 2018, Disney wrapped up its third consecutive year partnering with Make-A-Wish for their #ShareYourEars social media campaign. For every photo of a person wearing Mickey Mouse ears with the hashtag #ShareYourEars, Disney pledged to donate $5 per post with a maximum of $1 million matched.
Why It Worked: Back in 1981, the first official Wish was granted to Frank “Bopsy” Salazar and part of his wish was to visit Disneyland. In fact, a third of all Make-A-Wish requests are granted by Disney. This modern campaign reinforces their partnership and is a sweet reference to the roots of their history together.
This successful social marketing campaign was a fun, visual, and easy way to create goodwill. Disney spurred this on by doubling the amount of money donated- bringing it to a total of $3 million raised. Anyone could take a picture and post it to Twitter, Facebook, and Instagram easily.
By utilizing people’s desire to raise money for a good cause and giving them a set incentive, participants created a bevy of user-generated content and was a massive success in bringing attention to the campaign.
Taco Bell Jewelry Influencer Campaign
Back in 2013 when influencer marketing wasn’t as ubiquitous as it is now, Taco Bell was ahead of the curve by sending jewelry and handwritten notes to minor models and actresses known for their internet presence. They also included a gift card and an invitation to visit their test kitchens.
Always #LikeAGirl Campaign
Always (the feminine hygiene product brand) launched the #LikeAGirl campaign with a video that challenged female stereotypes with the purpose of empowering young girls. The film showcased how the phrase “like a girl” has come to have a negative or weak connotation. They showed confident young girls redefining the phrase into a meaningful and powerful statement instead of an insult.
Spotify Wrapped
In 2017, Spotify unveiled a quirky-looking site that gave personalized statistics garnered from your listening data. Giving a much-needed update to their Year in Music campaign, Spotify used the same visuals as their data-driven billboards.
Apple #ShotOniPhone Campaign
Apple’s #ShotOniPhone campaign is one of the most successful social media campaigns ever. Following a successful billboard campaign featuring photos shot on- you guessed it- iPhones, Apple encouraged social media users to share their own photos with a chance for their work to appear on a billboard. Over the past couple of years, that hashtag has taken off and Apple’s official Instagram is dedicated exclusively to pictures #ShotoniPhone.
Read Original Post: Best Social Media Marketing Campaigns